Privacy Policy

At Lenix, your privacy is important to us. This policy explains how we collect, use, and protect your personal data in accordance with the General Data Protection Regulation (GDPR).

1. Who We Are

Lenix is operated by Lenix Verhoeven. For any privacy-related concerns, you can contact us at [email protected].

2. What Data We Collect

We collect limited personal data through:

  • Usage and interaction data (e.g. page views, clicks)
  • Device and browser data (via Google Analytics and Hotjar)
  • Voluntarily submitted contact data (e.g. when you email us)

3. How We Use Your Data

Your data is used to improve our product and experience, including:

  • Analyzing user behavior to improve our website and platform
  • Detecting and fixing bugs
  • Responding to inquiries or support requests

4. Legal Basis for Processing (GDPR)

Under GDPR, we process your data based on:

  • Consent — for tracking via cookies (e.g., GA and Hotjar)
  • Legitimate interest — to improve product functionality and security
  • Contract — if you sign up for our services or request support

5. Cookies & Tracking

We use cookies and similar technologies to enhance user experience and gather analytics data. You can manage your cookie preferences via your browser or by opting out directly:

• Google Analytics Opt-Out
• Hotjar Opt-Out

6. Data Retention

We retain analytics and behavior data for up to 26 months unless a shorter period is required by law or if you request deletion.

7. Third-Party Data Processors

We use the following GDPR-compliant third parties to process your data:

  • Google Analytics (Google LLC)
  • Hotjar Ltd.
  • Hosting and infrastructure providers (e.g., Vercel, DigitalOcean, or Laravel Forge)

8. Your Rights

If you're in the EU, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request data deletion
  • Withdraw consent at any time
  • File a complaint with your local data protection authority

You can exercise your rights by emailing [email protected].

9. Updates to This Policy

We may update this privacy policy to reflect new legal requirements or service changes. Last updated: {{ now()->format('F d, Y') }}.